Picture a quiet Sunday evening. It’s around 10:30 on the clock. You are settling down to read quietly or watch some TV programme; one last moment of peaceful indulgence prior to the start of yet another hectic working week. It’s the perfect occasion to finally and completely unwind. Sunday night. The calm before the storm; an opportunity to ready oneself for the days ahead and a chance to draw the curtain across another splendid weekend of carefree relaxation. Everybody needs this moment.This is not the case for some, however. There are certain elements of the proletariat among us who choose to perform a very strange ritual; a ritual that only they can truly understand; a ritual that is invasive; a sacrament of deliberate deep breathing and unrestrained reverberation; a premeditated act that even requires a specific outfit and a special “tool”! There is a thought process involved in this ritual that boggles the mind.
The sending of greeting cards can be traced back as far as the ancient Egyptians, who would send papyrus scrolls to convey greetings or well wishes. The Chinese, are also recorded as one of the first people to exchange messages of good will around the time of the Chinese New Year.
The Germans are known to have printed New Year’s greetings from woodcuts as early as 1400, and handmade paper Valentines were being exchanged in various parts of Europe in the early to mid-15th century, with the oldest Valentine in existence being in the British Museum. (It’s also the most expensive).
Why do we do it? Its not like most of us keep the cards, most of them end up in the bin. The card industry is said to be worth in the region of $1.39 Billion a year, and an average of 31 cards sent per person per year in the UK alone.
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