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Jul 28 - Gibraltar FSC Launches #FreeTheKnee Social Media Challenges

Friday 18th August 2017 is #FreeTheKnee day for Prostate Cancer Support Group Gibraltar.

#FreeTheKnee challenges you to throw away your organisation’s normal Friday dress code and encourage your staff to wear shorts whilst raising awareness and money for Prostate Cancer Support Group Gibraltar.

#FreeTheKnee is a great opportunity for your organisation to support people and their families affected by prostate cancer in the local community. The event will inspire people to have fun, as well as providing information and education in Gibraltar about prostate cancer and other prostate diseases.

A spokesman for the Gibraltar Financial Services Commission said: "For the past two years, GFSC members of staff have been raising awareness and support for Prostate Cancer Support Group Gibraltar by “Freeing the Knee” and wearing shorts to the office. As well as wearing shorts, staff organised breakfast and a number of our male employees bravely had their legs waxed to help raise more money for this worthy cause. Last year, many of you got involved by wearing shorts and supporting the day in your own ways. We’d like to thank you again for your fantastic contributions and helping us raise awareness of the work done by this charity. Given the success of the event last year, we want to go even further, get more of you involved, and get the event out in to the public even more."

There are lots of ways you can show your support for Prostate Cancer Support Group Gibraltar on Friday 18th August:

  • Wear shorts to work: proudly sport your shorts to work.
  • Register your interest and we’ll drop off Prostate Cancer Support Group Gibraltar merchandise (until stocks last). 
  • Promote #FreeTheKnee to your clients or customers: tell them you are supporting #FreeTheKnee.
  • Organise a charitable event or collection within the office to raise money to donate.
  • Enter the corporate challenge: upload a photo of your ‘shorts-wearing’ team on Facebook and tag the Gibraltar Financial Services Commission or tweet (@gibfsc) plus the hashtag #FreeTheKnee, for a chance to win some great prizes!

The photo with the most likes by Monday 21st at 9am will win, so make sure to tell everyone and get sharing on social media to help! 

This year the organisers are going one step further:

  1. Take a Kneemoji selfie!Draw or paint an emoji on your knee, and make it your Facebook profile picture! Copy and paste this message on to your wall along with your #Kneemoji: “I nominate XX, XX & XX to take on the #FreeTheKnee #Kneemoji challenge!
  2. Take a #Kneemoji and post it as your profile picture to raise awareness and funds for Prostate Cancer Support Group Gibraltar by donating here. Nominate 3 people to take the challenge and donate! 

Click here for further information on Prostate Cancer from Prostate Cancer Support Group Gibraltar.

On Saturday 5thAugust, the team will be fundraising and selling raffle tickets for some great prizes outside Morrisons and they will be taking a huge shorts selfie in casemates at 1pm on Friday 18th August!

Prostate Cancer Support Group Gibraltar seeks to limit the impact of prostate cancer and other prostate diseases toeveryone including partners and families. They seek to prioritise the vital need for prostate problems to be detected and treated as early as possible and represent the interests of those diagnosed with prostate cancer and other prostate diseases. Their overall mission is to find ways and means to promote quality of life for prostate cancer patients and their families. Prostate Cancer Support Group Gibraltar is raising funds to purchase Fusion Guided Biopsy equipment.

For more information about this year’s event or ways in which your organisation can further support the cause, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.justgiving.com/fundraising/FreeTheKnee2017  

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