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Jan 21 - Rock Radio Launch "Rock Radio Action" Initiative

Rock Radio has announced the launch of a new fundraising initiative called "Rock Radio Action".

They are aiming to raise more than £25,000 for local causes in 2019.

"Rock Radio Action" will raise funds through events, shows and challenges with two local based charities, GibSams and the Gibraltar Alzheimer's & Dementia Society, being supported throughout the year.

Each will receive 40% of the total funds raised by the end of the year with the remaining 20% distributed amongst other worthy causes and projects suggested by the station’s listeners.

Tickets for the first fundraising event a quiz night being held at Bruno’s on Tuesday 12th February from 8pm are now on sale. Tickets are priced at £15.

Future events are to include club nights, variety shows, personal challenges and game shows.

As well as the Gibraltar Alzheimer’s & Dementia Society and GibSams, Rock Radio Action will also be working throughout the year to raise the profile of other local charities and action groups with extra on-air activity, attending many charity events and promoting others through ‘The Guide’ feature.

Daniel Harrison, Station Director of Rock Radio said: “From the earliest of conversations about launching Gibraltar’s first independent commercial radio station, we knew we had an obligation to do more than just entertain but also to use our platform for the good of the community. Rock Radio Action will raise vital funds for good causes by fully utilising the marketing opportunities we have available on air and online plus through our growing database of supporters and partners.

“The people of Gibraltar are amazingly charitable and I’ve been so heartened that we have such a community - we really hope that the listeners to our fresh sound will get behind us by supporting our fundraising efforts. Rock Radio Action promises to be 100% open and transparent, with regular updates and a totaliser of funds raised so far available online. Everyone will see how every penny will make a difference”.

Daphne Alcantara, Spokesperson for the Gibraltar Alzheimer's & Dementia Society said: “As the number of people living with dementia in Gibraltar is rising, it’s important that everyone living with the condition is treated with the respect and dignity they deserve. We are grateful to Rock Radio for helping to shine a light on the work we do and we look forward to supporting Rock Radio Action events throughout 2019.”

Founder and Chairman of GibSams, Marielou Guerrero, said: “I’m absolutely delighted that Rock Radio is going to be assisting GibSams this year with raising awareness and funds for the service we are providing to the community. As a charity, we rely solely on donations and volunteers and we hope everyone will get support Rock Radio Action events.”

Full details of Rock Radio Action events, the causes supported, how to get involved and a running fundraiser totaliser can be found at www.rockradio.gi/action

 



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