The much-anticipated second edition of The Ladies That Rock The Rock, by businesswoman and author Ayelet Mamo Shay, was officially launched last night at the Sunborn Hotel.

A statement continued: “The prestigious event celebrated the achievements of 25 extraordinary women featured in the book, telling their life journeys and highlighting their contributions to Gibraltar’s cultural, professional, and social landscape.

“The evening was attended by esteemed guests, including Gibraltar’s Minister for Culture & Equality, Christian Santos, who expressed his strong support for the initiative and its mission to honour and inspire women across the community. In his address, the Minister emphasised the importance of recognizing female role models and the book’s role in preserving their legacies for future generations.

“The book also features 25 personal tips and stories from Ayelet’s experience with people she has met in different places around the world and the lessons she has learned from her interaction with them. Throughout the book there are 25 motivational tasks that will be beneficial for everyone- women and men, young and old! The latest technologies were also applied in creating the book- the images of the ladies for example, were all created using Artificial Intelligence, and readers of the book can also scan a QR code in the book to unveil and enjoy a playlist of empowering songs.

“At the launch, Ayelet spoke passionately about her journey and the importance of ensuring that the contributions of women in Gibraltar receive the recognition they deserve. She also thanked Nuvei for sponsoring the printing of the book, and Playtech for sponsoring the book launch event, saying both are companies that put diversity and equality at the top of their corporate agendas.

“Guests enjoyed an evening of celebration, networking, and engaging discussions, with many taking the opportunity to have their copies of the book signed by the author and by the inspiring women featured within its pages.”

Commenting on the event, Ayelet said: “The book launch event is just the appetiser, with The Ladies That Rock Awards Gala Dinner happening on 6th March as part of the International Women’s Day celebrations, along with workshops, female delegation to Morocco and other activities planned throughout the year, by The Ladies That Rock The Rock team, so make sure to join us and be part of the celebration”.

The book is now available for purchase, with 10% of the proceeds going to GBC Open Day.

To order your copy contact:

[email protected]