Feb 04 - Tourist Board Hit UK Trade Shows to Promote the Rock
The Gibraltar Tourist Board is hosting two separate travel trade road shows in Birmingham and London, in an effort to further promote Gibraltar in the UK. Minister for Tourism, Commercial Affairs, Public Transport, and the Port Neil Costa MP, declared that it was vital that those on the ‘front line’ selling holidays to the Rock were kept fully abreast of the positive developments of Gibraltar as a tourist destination.
The events will serve as useful platforms for business opportunities and communication between local travel trade operators and their industry counterparts in Britain and will include a series of informational workshops and presentations on marketing activities in UK and the improvement and development of Gibraltar’s tourism, industry.
Minister Costa, who will be accompanied by GTB Chief Executive Nicky Guerrero, will hold a series of meetings with airline partners and other executives, travel trade operators and leading industry professionals. He will also attend a UK Gibraltar Tourism Association meeting during his visit to the UK.
Co-exhibiting with the GTB at the road-shows in London will be: Thomas Cook, Bland Group, MH Bland-Calypso Tours, Classic Collection Holidays, Cresta Holidays, Dive Charters, the Gibraltar Taxi Association-Persian Rose, Parodytur, British Airways, Your Flight and Superbreak.
In Birmingham, the co-exhibitors will include; My Gibraltar, Classic Collection Holidays, Superbreak, MH Bland-Calypso Tours, Parodytur, Bland Group, Gibraltar Taxi Association-Persian Rose, Your Flight, Dive Charters and Monarch Airlines.
Commenting on the initiative Minister Costa explained that the Gibraltar tourist product was a key element of Gibraltar economy and prosperity. He added, ‘we will continue to support the sector with events such as these, which showcase everything of worth that Gibraltar has to offer and also facilitate one-to-one business relationships with our tourism partners both in Gibraltar and UK. We remain committed to this strategy to ensure that we remain a significant, expanding player in the British holiday market.’
