According  UK Gibraltar Tourism Association (UKGTA) member, tour operator Superbreak,  there was a 263% rise in bookings for Gibraltar during the month of January, in comparison to the previous year. An additional 300 clients also booked within January 2013.

The Tour operator claims that the rise comes as a direct correlation between the launch of its new brochure and flight inclusive programme in which Gibraltar now features as a standalone short break destination.

The Gibraltar Tourist board provided marketing support for the brochure. The initiative has shown results with the announcement of the increase in sales of holidays to Gibraltar.

Chris Hagan, Superbreak’s Head of Overseas, Transport and Ancillary Product & Contracting commented, ‘We have been delighted with January forward bookings for short breaks to Gibraltar which is now within our top 20 overseas locations for the first time ever, which is significant when you think that we sell breaks to every major European and many worldwide cities. It has been, and continues to be a pleasure to work with the GTB to increase knowledge of the destination’.

Minister for Tourism, Neil Costa added, ‘these results follow an entire year of the Government’s new marketing drive and initiatives, in particular, repositioning Gibraltar as a short break destination and insisting on building personal contacts and relationships. In this context, the UKGTA has proved to be a useful platform for discussing marketing initiatives with our industry partners that will drive an increase in the sale of holidays to Gibraltar.’