Sep 19 - Sunborn Gibraltar Boasts Extensive Interest from UK MICE Market
Sunborn Gibraltar, the world’s first five star yacht hotel, has attracted five million pounds worth of corporate enquiries in just five weeks. Unveiled to the Meetings Incentives Conferences Exhibitions (MICE) market at July’s ‘The Meetings Show UK’, interest in Sunborn Gibraltar has been nothing short of staggering.
Commenting, Marketing Director Andrew Shaw noted that when the Sunborn was launched at the Meetings Show UK at London Olympia, they received some very encouraging feedback. He added, ‘now we are seeing that interest translated into a very high level of enquiries, a level that caught us somewhat by surprise – not least because we haven’t even announced which global brand will be operating Sunborn, an announcement we’ll be making over the coming weeks.
Although Gibraltar has perhaps been slightly overlooked as a MICE destination due to a lack of large stylish venues, Sunborn is set to fill that gap. The Grand ballroom has a capacity for 500 people, whilst the highly adaptable conference suite can accommodate large and small meetings.
The UK MICE market is currently worth £20 billion per year, and since commencing UK sales activity in July, Perception has received a huge level of interest in Sunborn Gibraltar. The Sunborn also aims its sights at those interest in corporate entertainment. Andrew continues, ‘Gibraltar is a hotbed of serious business from financial services to eGaming and when they host valued clients they’ve had to look across the border to Spain for five star establishments, or rent apartments on the Rock which aren’t quite fit for purpose in terms of services. We’ve been approached by several companies who already want to bulk book rooms on Sunborn Gibraltar to solve this problem.’
The Vessel is almost set to welcome its first guests and will launch in the latter stages of the year. The ship is seven storeys high and includes a spa, fitness centre, cocktail lounges, fine dining restaurants.
